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Welcome to the Your Bourse Podcast with Elina Pedersen, Co-Founder and CRO of Your Bourse In the first episode, Elina sits with Jay Mawji, ex-INFINOX, currently CEO at STARprime, leader in the brokerage industry. They discuss Jay's journey from starting a brokerage with no capital to building a successful multinational firm. Key themes include the importance of company culture, the balance between sales and dealing teams, the evolution of the trading industry, and the role of technology. Jay shares insights on managing client flow, the differences between B2B and B2C client behavior, and the significance of flattening the curve in risk management. The conversation concludes with Jay's new venture, Star Prime, and the architectural strategies he aims to implement for success. Chapters 00:00 Introduction to Jay Mawji's Journey 02:58 From Sales to Brokerage Success 07:45 The Importance of Company Culture 13:54 Evolution of the Brokerage Industry 19:00 The Launch of STARprime 20:43 Key Lessons in Business Architecture 24:36 B2B vs B2C: Understanding Client Behavior 27:16 Liquidity Provider Relationships and Flow Management 28:40 Flattening the Curve: Risk Management Strategies 32:54 Sustainability in Trading Models 37:46 Building Trust in a Conflict-Ridden Industry 42:14 Leadership Lessons from Growth 52:39 Overcoming Personal Challenges and Business Transitions 57:27 The Love Story of Star Prime and Future Outlook Highlights: ✔️ Culture eats strategy for breakfast. ✔️ Revenue-focused CEOs have an advantage. ✔️ Sales teams must generate revenue collectively. ✔️ The industry has evolved into diverse brokerage models. ✔️ Technology plays a crucial role in trading success. ✔️ Understanding client flow is essential for managing liquidity. ✔️ B2B client behavior differs significantly from B2C. ✔️ Flattening the curve is vital for risk management. ✔️ Effective architecture is key to a successful prime business. ✔️ Alternative revenue mechanisms are necessary for sustainability. Stay connected 🔵 Join our FX Dealer Academy Community: t.me/fxdealersacademy 🔵 Visit Your Bourse: https://www.yourbourse.com/?utm_sourc... 🔵 Visit STARprime: starprime.com 🔵 Jay Mawji: linkedin.com/in/jay-k-mawji-06531138/ 👍 Like if you enjoyed this episode 📌 Subscribe to be the first to find out when new episodes come out Keywords brokerage, trading, sales, technology, industry evolution, risk management, culture, business strategy, client behavior, liquidity, trading, business models, swap-free products, trust, leadership, personal challenges, recovery, market trends, neo banking, your bourse, infinox, starprime