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UGC videos are essential to any brand's marketing strategy. But how do you get such content, and how can you best leverage it? Learn the answer to these questions, and find out useful tips and tricks when it comes to making the most of user-generated content for your eCommerce brand in our guide: https://videowise.com/blog/ugc-video Book a demo call with a Videowise expert today, to turn your UGC videos shoppable - https://videowise.com/book-a-demo ----------------------------------------------------------------------------------------------------------------------- 0:00 - Intro to UGC videos 0:18 - Tips on organically getting UGC content 0:31 - Tip 1: Great customer experience 0:41 - Tip 2: Spotlight on shoppers 0:56 - Leveraging UGC content 1:16 - Use Videowise for UGC content ----------------------------------------------------------------------------------------------------------------------- UGC videos are essential to any brand's marketing strategy. They provide added revenue, a way to build trust with shoppers, and help increase engagement and conversion. But how do you get such content, and how can you best leverage it? Getting shoppers to create UGC videos starts from ensuring you’ve built a significant brand presence as well as products worth recommending, but there are two important ways you can organically get more UGC content about your brand: Providing a great customer experience is critical in turning shoppers into loyal customers, and brand affinity leads to more eagerness for recommendations. Putting shoppers at the center of your marketing lets you pull in new content, as well as creating a two-way dialogue and building relationships with your online community. This will make your audience eager to discuss your brand and products actively. Once you have some UGC content, it shouldn't just exist on your social media channels. Your website is the most important touchpoint for your brand. Adding UGC videos to different parts of your website is the most engaging way to educate shoppers about your products and drive purchases through these videos. Adding user-generated video to your online store is easy with the help of Videowise. You can import UGC videos from TikTok, Instagram, and Youtube, and make the videos shoppable to drive more sales. Find out how by booking a demo call with our team! And if you want to find out more details about user-generated videos, read the guide: https://videowise.com/blog/ugc-video