Tradition Types in Family Businesses | Dr. Thomas Clauss | SPJIMR CFBE Research Presentation Series скачать в хорошем качестве

Tradition Types in Family Businesses | Dr. Thomas Clauss | SPJIMR CFBE Research Presentation Series

As part of SPJIMR’s Centre for Family Business & Entrepreneurship (CFBE) Research Presentation Series, Dr. Thomas Clauss presents groundbreaking insights on tradition in family businesses. Dr. Clauss is Professor and WIFU Foundation Chair in Corporate Entrepreneurship and Digitalisation in Family Business, and Vice Dean for Research at Witten/Herdecke University. Drawing on data from 3,000+ family firms across Germany, Austria, and Switzerland, the study identifies six distinct tradition narratives and explains how they shape innovation, digital transformation, and crisis resilience. Using machine learning and qualitative analysis, the research demonstrates how tradition can be strategically managed as a dynamic resource rather than treated as a constraint. Watch the full session to understand how family businesses can convert legacy into sustained competitive advantage. #IamSPJIMR #CFBE #FamilyBusiness #Entrepreneurship #ResearchPresentation #DigitalTransformation