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Founded in 2011, AMI Paris has grown to be one of the most popular modern fashion brands. In this fireside chat, Nicolas Santi-Weil, CEO of AMI Paris, joined on stage by Frederic Court, shares the journey of AMI’s rise from a European brand to a global luxury icon. Nicolas shares his insights on the importance of founder-led creativity, where storytelling and vision play a central role in brand growth and consumer connection. He also reflects on the importance of staying founder-led in a competitive market and establishing strategic partnerships, while exploring what the future of fashion holds and how evolving consumer desires are shaping luxury brands worldwide. --- Slush is the most founder-focused event on Earth, delivering actionable company-building advice while bringing together the who’s who in startups and tech. Slush will be back on Nov 19–20, 2025 in Helsinki, Finland. Stay in the loop: slush.org linkedin.com/company/slush instagram.com/slushhq x.com/slushhq