Ep. 12 | How to Nudge Smarter, Greener Choices: Dr Mario Herberz on Behavioral Science & EV Adoption скачать в хорошем качестве

Ep. 12 | How to Nudge Smarter, Greener Choices: Dr Mario Herberz on Behavioral Science & EV Adoption

How can small changes in the way choices are presented lead to big sustainable decisions in the long term? Welcome to Ep. 12 of The Persuasive Mindset Podcast where Dr. Mario Herberz, Postdoctoral Researcher and Lecturer at the University of Geneva, explains the power of nudging, choice architecture, and behavioral science in everyday life and sustainability. Drawing from his PhD research on electric vehicle (EV) adoption, Dr. Herberz shows how understanding cognitive biases can help individuals and policymakers encourage greener, smarter decisions. 🔹 What You’ll Learn: • What nudging really means and how it works • The concept of choice architecture and its real-world impact • Why people hesitate with electric vehicles (compatibility bias explained) • How behavioral science influences sustainable mobility • The role of persuasion in research and policy • Practical career advice for students and junior academics entering the field of behavioral science 🌱 Chapters 00:00 Intro + What Is Nudging? – Behavioral science & daily decision-making 05:17 Choice Architecture Explained – Evolution of behavioral interventions 07:14 Electric Vehicle (EV) Research – Compatibility bias & real-world policy impact 15:21 From Psychology Student to Geneva PhD – How Dr. Herberz discovered the field 19:12 Researcher vs. Activist – Balancing science, persuasion & impact 23:22 Reaching Broader Audiences – Best conferences & communication tips 26:44 Persuasion in Behavioral Science – Does it belong in research? 28:58 Final Advice for Students – How to start a career in behavioral science 📖 Read the full interview: persuasivediscourse.com/post/nudging-smarter-choices-mario-herberz-on-behavioral-science-sustainable-decision-making-persuasi 📆 Recorded: May 7, 2025 Podcast Host: Dr. Sorina Matthey de l'Endroit Music: Ignatius Calabria 📚 Free PDF & newsletter: persuasivediscourse.com/contact ⭐ Subscribe:    / @persuasivemindset   📸 Follow: instagram.com/persuasivediscourse If you found this episode helpful, subscribe for more conversations on behavioral science, sustainability, and persuasive decision-making. And, please leave a review or comment to help others discover the show — thank you! #BehavioralScience #Nudging #ChoiceArchitecture #ElectricVehicles #SustainableMobility #MarioHerberz #Persuasion #UniversityOfGeneva #GreenChoices #CognitiveBias #EVAdoption #ThePersuasiveMindset #PersuasiveDiscourse