RevOpsAF Podcast Episode 76: The Movable Middle: Your Hidden Revenue Lever скачать в хорошем качестве

RevOpsAF Podcast Episode 76: The Movable Middle: Your Hidden Revenue Lever

Are you spending all your time managing your bottom 20% performers while ignoring the massive opportunity sitting right in front of you? In this game-changing episode of RevOpsAF, co-host Matthew Volm sits down with Ross Rich, CEO and co-founder of Accord, to reveal why the middle 60% of your sales team is your biggest untapped revenue opportunity. 🎯 What You'll Learn: • Why AI is forcing a reckoning for the "movable middle" of sales teams • The costly traps most RevOps leaders fall into when trying to improve performance • How to identify and replicate what your top 20% do naturally • Why "destination tools" kill adoption and what to do instead • The simple framework to make excellence unavoidable for your entire team • How to get 60% more impact from your sales investments • Real tactics you can implement immediately after listening 🔥 Key Quotes: "Culture is defined by the behaviors that you put up with, right? It's not necessarily defined by what your top people are doing." - Ross Rich "If you can make sure that you're setting those standards for how all those deals and accounts are being executed... you probably have a lot of opportunities that you thought maybe you never had a shot at." - Ross Rich 🎙️ About Our Guests: Ross Rich is the CEO and co-founder of Accord, where he's spent over 5 years building AI-powered revenue execution tools that transform sales best practices into unavoidable playbooks. With a background in enterprise sales, Ross understands firsthand the challenges of scaling what top performers do naturally. Matthew Volm is the CEO and founder of RevOps Co-op, a community of 18,000+ revenue operators from around the globe, and host of the RevOpsAF podcast. 🔗 Resources Mentioned: • Accord Platform: https://inaccord.com/ • RevOps Co-op Community: https://www.revopscoop.com/ • Ross Rich on LinkedIn:   / rossrich   • Matthew Volm on LinkedIn:   / matthewvolm   🚀 Ready to Level Up Your RevOps Game? 👥 Join 18,000+ RevOps professionals: https://www.revopscoop.com/membership... 📚 Check out our blog: https://www.revopscoop.com/learn/blog 🎥 Subscribe for more RevOps insights:    / @revopscoop   #revops #SalesOperations #RevenueOperations #SalesEnablement #AI #SalesProductivity #revopsaf #SalesManagement #RevenueGrowth #SalesStrategy #B2BSales #salesleadership