Messaging That Reflects Their Business скачать в хорошем качестве

Messaging That Reflects Their Business

Are your sales conversations falling flat with law firms? In this Marketing Phoenix Podcast episode, Melissa “Rogo” Rogozinski and Stephen Embry of TechLaw Crossroads reveal how to reframe your messaging to reflect your buyers’ businesses, not your own. They dive into how startups can improve their solution selling, identify customer pain points, and build trust through language that resonates with lawyers. Whether you’re preparing for the next legal tech conference or refining your website copy, this episode will help you craft messaging that truly connects. What You’ll Learn: Why understanding law firm structure changes your sales approach Common mistakes legal tech vendors make in positioning and tone How to speak to different firm sizes without losing credibility The power of listening, storytelling, and clear communication CHAPTER TITLES 01:21 – Introducing Stephen Embry of TechLaw Crossroads 03:13 – How Harvey Won Big Law and Became a Unicorn 06:45 – Avoiding Common Messaging Mistakes With Modern Buyers 09:04 – Showing Evidence Over Marketing Jargon in Law Firm Sales 12:28 – Chasing AmLaw Firms Misses 80% of the Market 17:33 – “Saving Time” Fails as a Messaging Strategy 18:59 – Applying Jevons Paradox to Legal Tech Growth 22:10 – Adapting Messaging to Evolving Legal Buyer Behavior 26:16 – Delivering Real Solutions Instead of Future Promises 29:37 – Using Content to Build Trust and Authority 32:49 – Iterating Content Strategy With Sales Every Quarter 34:50 – Learning Buyer Needs Directly at Lawyer Conferences 36:36 – Building Trust and Opportunity at Local Bar Events 41:15 – Build Credibility Beyond Vendor-Only Messaging 46:17 – Demonstrating AI Solutions by Solving Real Pain Points 48:38 – Replace Buzzwords with Buyer-Centric Language 52:03 – Sharing Tips to Get Your Messaging Right Connect with Stephen Embry here:   / stephenembry   🔔 Subscribe for more conversations bridging law and technology and transforming how legal tech communicates with its market. SEO Keywords: solution selling, customer pain points, legal tech, sales conversations, law and technology, legal tech conference -------------------- SIGN UP and FOLLOW RPC Strategies, LLC on the links below for more exciting and insightful content: https://rpcgrowthstrategies.com/contact/. 👉 RPC Strategies, LLC (LinkedIn): ttps://www.linkedin.com/in/melissarogozinski/recent-activity/all/ 👉 Melissa Rogozinski (LinkedIn):   / melissarogozinski   👉 RPC Strategies, LLC (Website): https://rpcgrowthstrategies.com/ 👉The Marketing Phoenix Podcast: https://www.buzzsprout.com/2437864/fo... #leadgenerationservices #b2bleadgenerationcompanies #digitalmarketingspecialist #marketingautomationagency #b2bdemandgeneration #b2bcontentmarketingstrategy #b2btechmarketing #marketingstrategy #growthmarketingservices #brandawareness #gotomarketconsulting #b2btech #b2bbranding #leadmanagement #managingleads #leadtracking #growthstrategies #emailmarketingfirms #b2bemandgeneration #b2bcontentmarketingstrategy #marketingautomationagency #marketingops #creativemarketing #growthmarketing #gotomarketstrategy