Beyond SEO: How To Win Attention In The Age Of Zero-Click скачать в хорошем качестве

Beyond SEO: How To Win Attention In The Age Of Zero-Click

In this episode of Leader Generation, host Tessa Burg welcomes back Patty Parobek, Mod Op’s VP of AI and ML Transformation, for a candid conversation about how marketers can thrive in the age of “zero click.” With Google increasingly providing AI-powered answers directly in search results, fewer people are clicking through to websites. For companies that have long depended on organic traffic, this shift raises an urgent question: What does success look like when clicks aren’t the main measure anymore? Patty shares fresh insights inspired by Rand Fishkin’s work, breaking down why SEO isn’t dead but why marketers must rethink how they capture attention and build trust. She explains how to uncover where audiences are really being influenced, how to measure success beyond traffic and why investing in research and authenticity is more important than ever. If you’ve been wondering how to compete when Google answers questions before people ever reach your site, this episode is a must-listen. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.