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Most companies say the same things: People come first. Wellbeing matters. Burnout is a concern. And yet burnout keeps rising. This episode explains why that contradiction isn’t hypocrisy or bad leadership — it’s incentive design. Organizations don’t behave according to what they value. They behave according to what they reward. In this video, I break down: Why burnout persists even in well-intentioned organizations How performance systems quietly reward overwork and heroics Why prevention is invisible while firefighting gets promoted How leadership decisions become distorted by incomplete signals What actually has to change for “people first” to mean something operational This isn’t motivation content. It isn’t culture talk. And it isn’t about asking employees to be more resilient. It’s about systems, incentives, and design choices — and how to fix them. If you’re responsible for performance management, compensation, benefits, HR systems, or organizational design, this channel is for you. Decision Audits Incentives drive behavior.