Platforms: Marketplaces & Digitization | Agile Continuous Education | ACE@ASB скачать в хорошем качестве

Platforms: Marketplaces & Digitization | Agile Continuous Education | ACE@ASB

This Agile Continuous Education (ACE) Micro-Credential course provides an overview of topics in advanced business economics. The course is divided into three modules – 1) Market Design, Platforms & Matching Theory, 2) Auction Theory & Design, and 3) Game Theory with Incomplete Information. Module 1: Market Design, Platforms & Matching Theory – learners will study how platforms are different from traditional businesses and what constitutes a good marketplace. They will be exposed to how network affects and externalities factor into the operation of a business and how to design platform pricing that is effective and matches unique market segmentation and differentiation. Module 2: Auction Theory & Design – students examine how to design an auction to achieve their business objectives. From identifying if the business is buying or selling a product and, deciding on negotiation or auction processes, students will look at valuations, types of auctions, auction designs and examples of auctions. Module 3: Game Theory – students will analyze strategies on how to deal accordingly when competing with other companies based on how much information they have of their competitor. This involves understanding mixed strategies, adverse selection, incomplete information, moral hazard, signaling and holdup issues, and other related theories like the Nash Equilibrium. The classes will cover basic theoretical models, as well as applications in the form of games, online experiments, discussions, case studies, and discussing topics from speakers of popular local and regional platforms. It provides a series of useful concepts and frameworks, which can be directly applied by managers to solve real-world strategic problems. Learn more about the program: https://asb.edu.my/ace/platforms-mark... #AsiaSchoolofBusiness #SchoolofChange #ACEatASB