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If you’ve got a great brand but nobody can find you, you don’t have authority — you have decoration. In this episode, we break down what real authority actually means, why popularity and followers don’t equal expertise, and where your dream clients are really searching today. You’ll also learn why searchable YouTube content compounds over time and how to position yourself as the go-to expert in your niche. Watch until the end to understand what to focus on first before investing heavily into branding. How Many Hours to Become an Expert • How Many Hours To Become An Expert You're Welcome! Nate Woodbury Key Moments In This Episode ======================== 00:00 How To Build Authority Online 00:28 Authority vs Popularity Explained 01:40 Identifying Your Dream Client 03:55 When It’s Time To Upgrade Your Branding 05:54 Common “Authority” Mistakes To Avoid 08:08 The Advantage of YouTube Searchable Content 10:19 What Results You Can Expect Over Time 11:20 What You Should Focus On First 11:58 Watch This Next THE LEAF STRATEGY WEBINAR - http://TheLeafStrategy.com NATES CALENDAR - Schedule a 1-on-1 Conversation with Nate Must attend webinar first, then http://LeafCall.net FREE BOOK - A Hero’s Guide to Influence on YouTube. https://NatesYouTubeBook.com YOUTUBE LEAD GEN BLUEPRINT - Mini Course https://YouTubeLeadGen.net/ KEYWORD TOOL - 2 Week Free Trial https://HeroKeywordTool.com WEBSITE - http://BeTheHeroStudios.com ABOUT Nate Woodbury ======================== I currently produce over 50 YouTube channels, all focused on lead generation using YouTube search. I would love to produce your YouTube channel and help you Dominate YouTube using my Leaf Strategy. If you want to know what my Leaf Strategy is, please join me for my weekly live webinar with Q&A. http://TheLeafStrategy.com Then, if you'd like to have a one-on-one conversation with me about your business and YouTube channel, visit my calendar at http://LeafCall.net Then, if you'd like to have a one-on-one conversation with me about your business and YouTube channel, visit my calendar at http://CallNate.net #PersonalBranding #ContentStrategy