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In this Sub Club Live, David Barnard is joined by Evelin Herrera, founder of EHVM Apps Capital, for an in-depth discussion on the current state of the app market and what it takes to sell your app in 2026. Evelin, who closes over $10 million in deals annually, shares her insider perspective on what buyers are really looking for. This session covers: –The State of the Market (03:10): Is it a buyer's or a seller's market? Evelin explains why it's a good time for high-quality apps. –Financial vs. Strategic Buyers (03:44): Understand the crucial difference and how it impacts your valuation. –The Impact of AI (09:16): Do buyers actually care if your app has AI features? The answer might surprise you. –What Buyers REALLY Want (14:00): A deep dive into the metrics that matter most, including retention benchmarks, profitability, and the organic vs. paid acquisition debate. –The Dangers of Earn-Outs (23:39): David shares a personal story of an earn-out that didn't pay out, and Evelin provides advice on how to structure them. –Founder Psychology (04:49): The emotional side of selling your "baby" and what to expect post-acquisition. –Live App Valuations (29:18): Watch as Evelin gives ballpark valuations for apps from the live audience. Don't miss this opportunity to get expert advice on buying, selling, and valuing apps. Guest: Evelin Herrera ( / evelinherrera ) Host: David Barnard 00:00 - Introduction 01:58 - Meet Evelin Herrera, Founder of EHVM Apps Capital 03:10 - The State of the App M&A Market in 2026 03:44 - Financial vs. Strategic Buyers: What's the Difference? 06:45 - How Taxes & QSBS Can Impact Your Exit 09:16 - Do Buyers Really Care About AI Features? 10:13 - The Risk of Selling a "Copycat" App 14:00 - What Buyers Are Really Looking For (Retention & Profitability) 17:27 - The Weekly Subscription Trap 20:52 - Do Founders Need to Stay On After an Acquisition? 23:39 - The Dangers of Earn-Outs: A Cautionary Tale 27:28 - Are "Zombie Subscribers" Inflating Your MRR? 29:18 - Live App Valuations