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A website redesign can destroy years of SEO progress in a single day if it is not handled correctly. In this video, I walk through a complete pre-launch, launch, and post-launch website upgrade checklist designed to protect organic traffic, search visibility, analytics accuracy, and user experience during a site redesign, CMS migration, or domain change. This checklist applies whether you are: Redesigning your website Switching CMS platforms Migrating to a new domain Consolidating mobile and desktop sites Launching a new theme or framework Even small mistakes like a forgotten robots.txt rule, missing redirects, or lost metadata can cause massive traffic and revenue loss. I have seen businesses lose millions from issues that take minutes to prevent. What this video covers How to prepare for a website upgrade without risking SEO Common mistakes that kill organic traffic after launch How to protect Google Analytics and tracking continuity Why UX, performance, and SEO must be aligned during migrations How to validate success before and after launch Pre-Launch Checklist Highlights Block search engines from staging environments Verify Google Search Console and Bing Webmaster Tools access Back up XML sitemaps, server instances, and DNS records Crawl staging sites for errors and performance issues Preserve headings, titles, metadata, and structured elements Create one-to-one 301 redirect maps Prepare XML, video, and hreflang sitemaps Pause paid campaigns to prevent quality score damage Launch Checklist Highlights Remove crawl blocks from robots.txt Confirm analytics and tag manager are live Fix staging URLs in images and scripts Run full crawls for errors and redirect validation Manually verify top revenue and traffic pages Submit fresh XML sitemaps to Google and Bing Post-Launch Checklist Highlights Monitor rankings, traffic, conversions, and performance Resume and update paid campaigns and extensions Update inbound links where possible Validate SSL, security, and caching Promote the new site and build early momentum This checklist is built for SEO professionals, developers, marketers, analysts, and business owners who cannot afford traffic loss during a website change. If your website upgrade plan does not include all three phases, pre-launch, launch, and post-launch, you are taking unnecessary risk. Subscribe for more videos on SEO migrations and website redesigns, analytics and attribution accuracy, technical SEO that protects revenue, and what actually breaks sites after launch (and how to prevent it). #seomigration #websiteredesign #technicalseo