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AutoTrader’s control over the UK motor trade is finally being challenged and it’s happening inside a secret Facebook group of car dealers who’ve had enough. The straw that broke the camel’s back? Auto Trader’s new Deal Builder feature, a tool many dealers say they’re being forced to use, while paying ever-increasing prices for less and less return. That frustration has now turned into action. Thousands of dealers are planning a mass Auto Trader cancellation, walking away from the platform together in protest. What started as a few fed up dealers has exploded into a nationwide movement that’s impossible to ignore. In this explosive episode of DealerPod, Steven Douglas, Scott Sibley and Martin Carr sit down with Ibrar “Ibby” Mohammed, the man leading the charge, to reveal what’s really happening behind the scenes and why this could change the future of UK car sales forever. If you’re a dealer feeling squeezed by Auto Trader fees, forced features, or falling ROI… this is the episode you need to see. 00:00 – Intro: The calm before the storm 01:45 – How Auto Trader’s power grew over UK dealers 04:10 – The secret Facebook group: how it started and why 06:30 – The Deal Builder backlash explained 09:55 – “The straw that broke the camel’s back” – dealer reactions 13:15 – Why dealers feel they’re being forced into AutoTrader’s new feature 16:40 – The tipping point: dealers start speaking out publicly 20:05 – Inside the group: how fast the movement exploded 23:20 – What dealers are really saying behind closed doors 26:00 – The plan for the mass Auto Trader cancellation 29:45 – How the wider motor trade is reacting 33:15 – AutoTrader’s response (so far) 36:40 – Could rival platforms step in? 40:10 – Are dealers brave enough to actually switch off AutoTrader? 44:00 – The power of unity: why this movement matters 47:25 – How Ibby became the face of the dealer rebellion 50:05 – What happens next for the group and for AutoTrader 53:10 – Final thoughts: what every dealer should be doing right now 55:20 – Closing message & where to join the conversation ************************************** Start trading with like minded car dealers Now by registering to become a member of the Dealerway Platform https://dealerway.co.uk Join the Dealerway facebook group now at / 1072051277029374 Download the Dealerway App Now Apple App Store: https://apps.apple.com/gb/app/dealerw... Google Play Store: https://play.google.com/store/apps/de... Get 25% off your first 3 months of Autograb by clicking this link below https://autograb.co.uk/?utm_source=de...