Think like a strategist: How CMOs show real business value скачать в хорошем качестве

Think like a strategist: How CMOs show real business value

📚 If you liked this video, we've got plenty more in store. When you sign up to our membership, you get access to event presentations, templates, and more. Check out some of our membership options here: http://bit.ly/3KN1M7A 🪩 And if you ever wanted to join us at an in-person event, check out where we're headed next: http://bit.ly/4nx4BbC --- Marketing leaders are under more pressure than ever to justify their impact. Campaigns perform. Activity looks strong. And yet, many CMOs are still asked the same question: where’s the growth? In this talk, Jean Lawrence, CMO at Nokia Cloud and Network Services, breaks down why marketing often gets stuck reporting activity instead of business value — and what it actually takes to be seen as a strategic growth partner. Drawing on real B2B examples from Nokia, Jean shows how CMOs can bridge the gap between marketing performance and executive expectations. You’ll hear: → Why marketing is still viewed as a cost center by many CEOs and CFOs → How to report marketing impact in revenue, pipeline, and ROI terms → The role customer insights play in shaping business and product strategy → How CMOs can upskill teams to think and operate more strategically → What changes when marketing moves from execution to growth leadership --- 👋 About us The CMO Alliance is a collective of passionate Chief Marketing Officers worldwide. We launched in January 2021 and are now on a mission to support CMOs to do great things. We aim to provide a space for our fellow CMOs to connect with and learn from each other. 🔗 So, let's connect! → CMO Alliance: bit.ly/3S3oMzg → Join the community: bit.ly/3U0uOTQ → CMO Convo podcast: bit.ly/47B1neu → CMO Convo on Spotify: open.spotify.com/show/2wychUym6N7JqXcwjr6hBw → CMO Convo on Apple: podcasts.apple.com/us/podcast/cmo-convo/id1565531355