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Building a purpose-driven business

The purpose of business is profit, right? This old model of business is giving way to new thinking about the wider social impact an organisation makes and about how it meets the interests of employees wanting fulfilment beyond their salary. In this discussion, business leaders and academics explore emerging approaches to putting purpose at the heart of business. This is the second video in a new monthly series of CMI Companions roundtables. Bringing together leaders from all sectors, ‘Shape the Future of Leadership’ will cover strategic issues ranging from organisational purpose, to cultivating entrepreneurialism and the rise of robotics and AI. For more on the work of CMI Companions visit www.managers.org.uk/companions