20 Essential Video Marketing Tips From A Production Company Owner скачать в хорошем качестве

20 Essential Video Marketing Tips From A Production Company Owner

In his book “The Business of Expertise,” David C. Baker has an exercise called “Drop & Give me 20,” where he encourages the owners of creative firms to be ready at any moment to drop 20 expert insights from their field. In this video, Dave shares 20 important Insights he has gained from 8 years working in video production, and through building a production company that's worked with some of the largest organizations in Canada, and around the world! We are threesixfive Media. Content creation experts, building community through creativity. – Our story:    • Our Story & New Halifax Studio   Chapters: 00:00 📖 Intro 01:09 🏆 No.1 Long-form video: Quality trumps brevity 02:31 📱 No.2 iPhone content: Good enough & sometimes better 03:41 🏅 No.3 Understand your goals 05:00 🔎 No.4 Video enhances SEO strategy 06:20 💸 No.5 Quantifying content ROI 10:10 💲 No.6 What does A video cost? 12:21 ✅ No.7 Maximizing shoot value 13:52 ⏳ No.8 Long-term value of content 14:36 📲 No.9 Understanding video orientations 15:47 🪝No.10 You need to hook your audience 16:39 ✍️No.11 Craft great thumbnails and titles 17:56 💪No.12 Great content takes work 18:51 🗝️ No.13 Involve key people early 19:51 🎥 No.14 Speaking on camera is hard 22:36 🕚 No.15 One minute video = 120-150 words 23:40 🧑‍🏫 No.16 Leaving decisions to the pros 25:37 🧠 No.17 Keep your consumer in mind 27:13 🌟 No.18 Huge opportunity on LinkedIn 29:31 💡 No.19 The spotlight effect 30:37 📜 No.20 All of these rules are just guidelines Thanks for watching! – Check out our website: https://www.threesixfive.ca/ Connect with us on social media! – LinkedIn:   / threesixfive-media   Instagram:   / threesixfive.media   TikTok:   / threesixfive.media   – “The Business of Expertise” by David C. Baker: https://www.amazon.ca/Business-Expert... “How To Grow Your Business With iPhone Video Content”:    • How To Grow Your Business With iPhone Vide...   “Behind the Shot”:    • BEHIND THE SHOT | WAGNERS   #videoproduction #halifax #threesixfive