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How to Increase Value Without Lowering Your Price

Many business owners think the only way to get more customers is to lower their price. But being cheap doesn’t automatically mean people will buy. In this video, I explain how to increase your business value without discounting your product. We’ll break down a simple value equation that shows why customers choose one offer over another even when the price is higher. You’ll learn: • Why customers don’t always buy the cheapest option • How to make your product feel more worth it • How to improve your offer without cutting profit • How perception, clarity, and trust increase sales If you run a business, coffee shop, startup, or online brand, this will help you understand how pricing strategy and customer psychology really work. Timestamp: 0:00 - Intro 1:38 - Whiteboard Session 4:07 - Dream Outcome 8:30 - Perceived Likelihood of Achievement 13:12 - Time Delay 17:53 - Efforts & Sacrifice 25:30 - Outro #beanblock #beanblockcoffeeroasters #coffeebusiness #coffee #philippines #negosyo #business