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In this #deepdive I explore the long standing comparisons between Beyoncé and Rihanna which have now transcended their musical careers and Is a subject that has come up since the launch of their hair care brands #cecred and #fentyhair. I analyze their aesthetics, and how that impacts their brand awareness, and I also look at the marketing strategies that they used to go on retention for their brands. Tiktok also had their fair share of opinions. Please like this video and leave a comment down below. It really helps with the algorithm and thank you so much for watching. Subscribe ❤️ #Fentybeauty #beyonce #rihanna #haircare #hairproducts