How Boeing Lost Its Way: Culture, Leadership, and the Cost of Short-Term Thinking скачать в хорошем качестве

How Boeing Lost Its Way: Culture, Leadership, and the Cost of Short-Term Thinking

ABOUT THE EPISODE Greg Shea, Adjunct Professor of Management; Senior Fellow, Wharton Center for Leadership and Change Management, discusses Boeing's reputational decline. Professor Shea traces the roots of Boeing’s troubles to the 1997 merger with McDonnell Douglas, which triggered a deliberate shift away from engineering excellence toward short-term business returns. He outlines how the company's leadership distanced itself from frontline operations and dismantled its core engineering ethos. With employee trust frayed and public confidence shaken, Shea emphasizes that real recovery for Boeing must go beyond PR—requiring deep organizational reform and a renewed, visible commitment to quality. ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week. Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X Subscribe on Spotify: https://whr.tn/4ihHaiT Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib #Boeing #AerospaceIndustry #Aerospace #McDonnellDouglas #AirlineSafety #CrisisManagement ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends Interviews with book authors from Wharton School Press In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders A searchable database of more than 10,000 articles covering all aspects of business A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU