William Kendall from his Family Farm to the UK's most well-known Brands | EP:17 Brand New Taste скачать в хорошем качестве

William Kendall from his Family Farm to the UK's most well-known Brands | EP:17 Brand New Taste

William Kendall, the mastermind behind some of Britain's most iconic household food and beverage brands (New Covent Garden Soup Company, Green & Black's, Cawston Press) has a talent for turning small beginnings into remarkable success stories. Starting out on his family farm in Suffolk, through to studying law, qualifying as a barrister, moving into investment banking then completing an MBA in France, he surprisingly found himself ‘rather unemployable’. Discovering this, he went full circle, back to his roots in working with food and joined the team at New Covent Garden Soup Company when they were still in their infancy. Building the brand up to a supermarket mainstay, his next mission was to make organic chocolate irresistibly appealing at the pioneering British fair-trade brand, Green & Black's. Amongst the plethora of roles he holds, he serves as an investor and consultant to a variety of emerging brands as well as chairman of Cawston Press, the British soft drink brand. In this conversation, Micah and William chat through what William sees as key to his success, how he approaches leadership and valuable insights for small brands seeking funding from investors. One thing is for sure, William has a knack for building great brands on the foundations of great products. Join us for this episode where long-time colleagues William and Micah discuss the excitement of launching first-of-their-kind brands defining the industry standards to follow. Chapters: 00:00 – Introduction 01:24 – William’s background 09:25 – Learning on the Job 17:15 – Building a Great Team 24:59 - Exiting Brands 29:17- What makes a Great Brand 32:34 – Building Product Authenticity through Packaging 38:34 – Pitching to an Investor 44:59 - Qualities of a Good Leader 48:07- Wrap Up Questions If you enjoy this episode, please consider subscribing. If you have any suggestions for future episode topics, please email them to hello@tastehead.com Follow Brandt and Micah:   / brandt-maybury     / micah-carr-hill-34a91811   Visit https://www.tastehead.com/ to learn more Follow William: https://www.grosvenor.com/about-us/ou... Brands Mentioned: New Covent Garden Soup Company - https://www.newcoventgardensoup.com/ Green & Black’s - https://www.greenandblacks.co.uk/ Cawston Press - https://cawstonpress.com/ Bold Bean - https://boldbeanco.com/?gclid=Cj0KCQi... Purdy and Figg - https://purdyandfigg.com/ The Greyhound - https://www.greyhoundpettistree.co.uk/ The Suffolk - https://the-suffolk.co.uk/restaurant/ The Canteen - https://www.oldhospitalhub.co.uk/canteen Pinch - https://eatpinch.com/ The History of the Countryside, Prof Oliver Rackham - https://www.weidenfeldandnicolson.co....