Just Ask Jody: “What role should pitch theater play in agency new business?" скачать в хорошем качестве

Just Ask Jody: “What role should pitch theater play in agency new business?"

A question came up in a coaching session with one of my private clients, a partner of a small marketing agency, about pitch theater and its usefulness. Pitch theater, showmanship, clever stunts—basically, an action that’s designed to get the attention of a prospective client and position the agency as exceptional in its enthusiasm and ingenuity. Spoiler alert: I’m not a fan of pitch theater. I’ll always argue for expertise over showmanship. Have a question you want me to answer on another Just Ask Jody? Email me at jody@thesuttercompany.com. Want to learn more about how I help small agencies win more new business from the right clients? Visit my website at www.thesuttercompany.com Ready to talk? Book a complimentary consultation here: https://www.thesuttercompany.com/cont...