AI Sites Get Smacked: Google’s August Spam Update, AInvest’s Crash & How to Actually Win SEO скачать в хорошем качестве

AI Sites Get Smacked: Google’s August Spam Update, AInvest’s Crash & How to Actually Win SEO

E800: Gagan Ghotra joins the show. We break down Google’s 2025 August Spam Update, the meteoric rise and sudden drop of AInvest, and a practical playbook for what actually works in SEO right now. Gagan and I share fresh insights on Google Discover, scaled content abuse, UGC dominance (Reddit/TikTok), image SEO that drives conversions, and why niching down beats going broad. In this episode: Google’s August Spam Update: winners, losers, and why topical focus wins AInvest’s surge to 9.6M clicks - and the crash: accident or inevitable? Scaled content abuse vs “AI content”: what Google actually punishes Discover strategy: why generalist sites are getting sidelined UGC’s edge (Reddit/TikTok) and what Google is really rewarding E-commerce SEO right now: Merchant Center setup, images that convert, CRO Image SEO that works: contextual alt text, file-name nuance, and layout choices Press releases, AI Overviews, and shaping brand perception (ethically) Long-game SEO vs “hit it this month” expectations Action plan (quick hits): Niche down: build topical depth; avoid “10-topic” generalist sprawl Fix Google Merchant Center feeds: validate variations, attributes, and availability Show the product: swap generic hero images for real screenshots/use cases Alt text that ranks: write context-aware descriptions tied to on-page copy Measure UX: heatmaps/scroll maps (e.g., Microsoft Clarity) to shape layout Own UGC: aggregate and structure USEFUL community content on your domain If this helped, drop a comment with your biggest takeaway and share this with a friend who still thinks “more pages = better SEO.” 🙃 Also… this is Episode 800 - 800 days straight. No skips. Thank you for riding with me! ⭐️ Gagan Ghotra on 𝕏 - https://x.com/gaganghotra_ ⭐️ Gagan Ghotra on LinkedIn -   / gagan-ghotra   ⭐️ Gagan Ghotra’s website - https://gaganghotra.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Guest Welcome 00:42 Current SEO Trends and Google Discover 04:10 Impact of AI on SEO 06:51 AI-Generated Content and Spam Policies 18:02 User Generated Content and SEO 32:54 SEO Volatility and Business Perspectives 41:40 E-commerce SEO Opportunities 50:38 Innovative Image Optimization Techniques 52:14 Microsoft Clarity for SEO Insights 54:03 Parasite SEO Strategies 57:23 Black Hat SEO Tactics and Risks 01:02:49 The Impact of Google's Helpful Content Update 01:10:12 SEO in the Age of AI and Social Media 01:34:05 Concluding Thoughts and Future Insights The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #generativeengineoptimization