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Uncovering How AdTech Must Evolve As Consumers Choose To Go Cookie-less Hisham El Nazer, Country Director for Egypt and Startups and Geo-expansion Director for MENA at Google; Ahmed Elsayed, Cofounder and COO at FoxPush; and Tarek Daouk, CEO for MENA at Dentsu, discuss the changing demands of consumers as they increasingly protect their data and what this means for advertising in the tech era. Follow us on social media: https://www.forbesmiddleeast.com/ Instagram: / forbesmiddleeast Twitter: / forbesme Facebook: / forbes.me LinkedIn: / forbesmiddleeast Link to website: https://www.forbesmiddleeast.com / About Us Forbes Middle East is a licensed edition of Forbes for the Arab world, championing inspiring business journalism and entrepreneurial capitalism. Our online and social platforms break news covering billionaires, business, investment, technology, economy, entrepreneurship, leadership, and luxury lifestyles. Our monthly magazine, featuring in-depth interviews with the Middle East’s most influential and innovative leaders, is published in print in English and Arabic with digital versions available to both regional and global audiences on our website. Forbes Middle East extends the Forbes brand of journalism across the Arab world, conducting its own comprehensive research to publish original lists that adhere to strict methodologies. Its content attracts business leaders, investors, active and potential entrepreneurs, and a wide audience of ambitious and influential executives. Championing Leadership And Business Success In The Middle East Featuring articles and reports exploring growth, innovation and entrepreneurial spirit, Forbes Middle East is an ideal read for investors looking for new opportunities. Every month we publish original and relevant lists and rankings based on neutral scientific research. We provide insights, commentary and analysis on the people, companies and industries shaping the economies of the Arab world. Arab Publisher House has the exclusive license from Forbes Media, to publish Forbes Middle East content in print and online in MENA.