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This deep dive introduces the foundational concepts of psychology and industrial and organisational (I-O) psychology. It begins by exploring the role of psychology as the scientific study of human behaviour and mental processes, including its various subfields such as clinical, counselling, developmental, and social psychology. The video then focuses on I-O psychology, highlighting its purpose in understanding and improving employee and organisational behaviour within the workplace. It addresses the impact of modern trends like the Fourth Industrial Revolution, virtual working, and the gig economy on work environments. Key areas of I-O psychology discussed include organisational behaviour, personnel psychology, career development, psychological assessment, employee well-being, and cross-cultural dynamics. We also outline the roles of I-O psychologists in aligning employee needs with organisational goals and the importance of adapting psychological practices to diverse cultural and socio-economic contexts, especially in South Africa. This video: 📚 - 1. Shows an understanding of industrial and organisational psychology. 1.1. Defines the fundamental nature of psychology. 1.2. Provides a comprehensive explanation of industrial and organisational psychology. 📚 - 2. Describe the various subfields and areas of application within industrial and organisational psychology. 2.1. Outlines the key subfields and practice areas of industrial and organisational psychology, with specific reference to: Organisational psychology Personnel psychology Career and vocational psychology, including counselling Employment relations Ergonomics Consumer psychology Research methods Psychological assessment and psychometrics Employee and organisational well-being Human resource management 📚 - 3. Examines the core identity and defining characteristics of industrial and organisational psychology. 3.1. Identify the reasons why industrial and organisational psychology is regarded as a scientific discipline. 📖 - Content derived from: Bergh, Z. 2021. Introduction to psychology and industrial and organisational psychology (I-O psychology). In: Learmont, G, 3rd edition. Introduction to Work Psychology 3e. Cape Town: Oxford University Press Southern Africa (Pty) Limited 📌 - Like, comment, and subscribe for more videos like this. #individualdifferences #eiop1524 #industrial #organisational #psychology #industrialpsychology #learning #deepdiveacademia #tutorial