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One of the most common questions real estate investors ask is: “What local markets actually work for investing?” In this episode of The Real Wealth Formula, Brad Hovis sits down with long-time partner John Webb to break down the real way to choose real estate markets using both data and real-world experience. They explain why price-to-rent ratios matter, why distressed inventory is essential, and why you can’t rely on spreadsheets alone. From Memphis and St. Louis to San Antonio and Detroit, Brad and John share firsthand stories—both good and dangerous that reveal why market selection is as much an art as it is a science. If you’re tired of chasing “hot markets” and want to build safe, sustainable cash-flowing rentals, this episode will completely change how you think about location. Real talk. Real numbers. Real freedom. 🔑 KEY TAKEAWAYS ✔ Why price-to-rent ratio is non-negotiable for buy-and-hold investing ✔ How distressed inventory determines whether a market works ✔ Why some cities cash flow while others never will ✔ The difference between A, B, C vs D & F neighborhoods ✔ Why data alone is dangerous without boots on the ground ✔ How brand-name commerce (Starbucks rule) signals stability ✔ Why investors exit markets before they collapse ✔ How jobs, job diversity, and tenant demand protect cash flow ✔ Why vacancy—not repairs—is what really kills returns ✔ How to blend faith, wisdom, and discernment into market decisions 🎧 Watch next: 👉 How to Break Free from Barely Surviving • How to Break Free from Barely Surviving 👉 The Right Way to Hire Contractors (No One Teaches This) | Ep 22 • The Right Way to Hire Contractors (No One ... The Real Wealth Formula is where faith meets finance — helping everyday people break free from financial stress and build lives of purpose, generosity, and freedom. --------------------------------------------------------------------------------------------------------------- WANT TO BE A GUEST FOR A REAL WEALTH REVIEW? We film in Denver, Colorado at our in-house studio. You’re welcome to travel (your expense), and we provide an honorarium for your time. Apply here: https://realwealthformula.com/be-a-guest --------------------------------------------------------------------------------------------------------------- LINKS Visit Reibiz to learn about innovative business models. https://reibiz.com/ Check out FreedomSoft for real estate investing tools. https://realwealthformula.com/sponsors Check out Propstream for real estate lead generation tools. https://realwealthformula.com/sponsors --------------------------------------------------------------------------------------------------------------- SOCIAL MEDIA CHANNELS • Facebook: Real Wealth Formula / realwealthformula • LinkedIn: Real Wealth Formula / realwealthformula • Instagram: @realwealthformula / realwealthformula • X: @realwealthshow / realwealthformula • TikTok: @realwealthformula / realwealthformula • YouTube: Real Wealth Formula | / @realwealthformula --------------------------------------------------------------------------------------------------------------- CHAPTERS --------------------------------------------------------------------------------------------------------------- #RealWealthFormula #RealEstateInvesting #PassiveIncome #CashFlow #BradHovis #MarketSelection #BuildWealth #ChristianFinance #RealEstateTips