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This is the seventh in our series on multi-day marketing. Be sure to tune into the whole series Most multi-day operators are sitting on a goldmine of warm prospects and don't even know it. You've got people visiting your tour pages multiple times, reading through every detail, maybe even bookmarking your site—but then they disappear into the ether without booking. Here's the thing: multi-day tours have naturally long consideration periods. People book months ahead, often taking weeks to decide before putting down that deposit. But without a way to identify your hottest leads, you're essentially marketing blind. The operators crushing it in this space have figured out something many miss entirely. They know exactly who their warmest prospects are, and they're nurturing those relationships while everyone else is chasing cold traffic. This week, we're breaking down bottom-of-funnel optimization specifically for multi-day operators. You'll discover why that detailed itinerary you're already creating could be your secret weapon for identifying serious buyers. We'll show you real examples from operators like Western River Expeditions and Backroads Tours who use this strategy to capture leads that convert at much higher rates. But it goes deeper than just email capture. We're talking about creating a systematic approach that turns browsers into bookers through strategic follow-up sequences, smart retargeting, and even waitlist strategies that create genuine scarcity. The operators in our coaching program who implement these bottom-of-funnel tactics consistently see higher conversion rates because they're focusing their energy where it matters most—on people who've already shown genuine interest. Instead of spending all your marketing budget trying to attract new visitors, you'll learn how to maximize the value of the traffic you already have. Whether you're running adventure expeditions or cultural immersion tours, these strategies work because they're built around human psychology and the natural booking journey for multi-day experiences. Watch the full video to see exactly how to set up these systems and start identifying your warmest leads today. For more free resources to help you grow your tour business, visit https://guestfocus.com/resources. #tourbusiness #touroperators P.S. If you want help in growing your tour business, book a strategy call today here: https://guestfocus.com/youtube _____________________ Since 2015, our programs have helped over 2,000 tour operators from 75+ countries. Our tour business coaches have over 250 years of combined industry experience and work through our proprietary Guest Focus Formula™ to sustainably grow client businesses. 🚀 Links and Resources: Get more free resources here: https://guestfocus.com/resources Book a free strategy call: https://guestfocus.com/youtube