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Most law firms never crack $10M. Tim Semelroth did. In this episode, Sasha Berson unpacks how Tim went from college mock trial student to managing partner of a 17-lawyer, multi-office PI firm. Along the way, Tim ran his own PPC and TV ads before making a game-changing hire that scaled RSH Legal into one of Iowa’s top firms. 📰 About Tim Semelroth: Tim Semelroth is the trail–blazing managing partner of RSH Legal, Iowa’s largest PI firm with 17 attorneys across three offices. A board-certified truck accident lawyer and lifelong trial advocate, Tim turned three “lucky strikes” into game-changing opportunities — streamlining his marketing, building systems, and scaling through acquisitions. 👉 Sasha and Tim explore: — The three “lucky strikes” that shaped Tim’s career and firm growth — How hiring a full-time marketing director became a major turning point — The acquisitions and systems that helped RSH Legal scale past $10M — How trial lawyers can balance case work with building a business 👉 Main Takeaways from the Episode: — Stop doing all your own marketing. Identify one task that you can delegate this week. — Audit your caseload: if trial work is putting marketing on the back burner, it’s time to hire or outsource. — Build systems that run without you (from intake to marketing) so your firm isn’t capped by your personal bandwidth. If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 📞 Connect with Tim Semelroth: • Website: https://www.fightingforfairness.com/ • LinkedIn: linkedin.com/in/timsemelroth 📞 Connect with Sasha Berson: • LinkedIn: / grow-law • Instagram: / grow_law • YouTube: / @growlaw • Facebook: / growlaw • Email: [email protected] • Phone: (312) 854-7724 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights 00:00 – Introduction 01:44 – Meet the Guest: Tim Semelroth 02:53 – Lucky Strike #1: Superglue and a Mock Trial 04:43 – Lucky Strike #2: Second Chairing a Trial in Undergrad 05:54 – Lucky Strike #3: "Born Professionally on Third Base" 07:56 – Taking Charge of Marketing (Starting with a Website in the Late 90s) 09:54 – Why Transition from Practicing Law to Managing the Business? 15:29 – The Marketing Journey: From Yellow Pages to PPC to TV 18:15 – The Most Important Hire: A Full-Time Marketing Director 22:17 – Building the Marketing Team: In-House + Vendors 33:04 – Growth Through Acquisition: How It Started 44:30 – Advice to Younger Self: Reach Out to Specialists Sooner