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If you've been following our series on using AI to grow your pipeline, you know we've already covered how to spot early buyer signals. But here is the reality: even the most sophisticated signal detection won't build your pipeline on its own. Pipeline is built through decisions. In this episode, I'm diving into the "decision layer" of AI: Orchestration. This is where AI moves beyond just observing behavior and starts shaping how your go-to-market pipeline actually responds. I'll walk through a realistic healthtech scenario involving a complex sale to a hospital system to show you how orchestration works in the real world. We'll discuss how AI helps you prioritize accounts based on patterns rather than intuition, route leads with actual conditional logic, and design responses that coordinate multiple personas without creating chaos. This episode is about shifting your mindset from buying tools to designing an AI-assisted decision system. Listen to the full episode on Spotify here: https://open.spotify.com/episode/51vE... If you are interested in discussing this or any other topic, let's have a chat. Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges. https://calendly.com/adamhealthlaunch... Follow me on LinkedIn: / adamturinas Subscribe to The Healthtech Marketing Show on Spotify and here on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond! https://open.spotify.com/show/4XKwfFS... Thank you to our presenting sponsor HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights. (http://www.healthcarenowradio.com/)