The new marketing strategy nobody planned for скачать в хорошем качестве

The new marketing strategy nobody planned for

B2B marketing is starting to look very different. Brands are leaning into cultural moments. Creators are becoming strategic partners. IRL events are turning into full content engines. In this episode, we break down the major shift happening right now and why early 2026 already feels different. We cover: • Why B2B is borrowing the consumer brand playbook • How AI changed the economics of attention • Why Gen Z decision-makers expect brands to show up differently • How creators are moving from distribution to strategy • Why cultural moments (Super Bowl, Olympics, major events) matter more than ever • How to turn an IRL activation into months of content • What brands need to plan before the event even happens If you’re in B2B marketing, building a tech company, or working with creators, this episode will give you a clear lens on what’s working right now. Because the brands that win this year won’t just run campaigns. They’ll design moments, and then build distribution around them. Watch the full episode and drop your biggest takeaway in the comments!