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@JesseJamesWest is a trending content creator who has taken the Internet by storm with his high-energy fitness challenges and public stunts. In this episode, we learn more about Jesse's path to becoming an influencer, from the hardships and early struggles at college to the secrets and principles of his on-going success. 00:00 Introduction 02:10 Discussing backgrounds and early years of content creation 09:50 Jesse's encounter with judgement and hate at school 14:46 Being extroverted and discovering yourself in fitness while enduring confinement and hardships of college 20:00 Mike’s experience at University: “scraping” a degree 22:38 Jesse’s feeling “inner peace” after quitting his lacrosse scholarship 30:05 The pressures of being a college athlete 31:30 Mike’s sporting background and discovering the gym 33:45 The importance of sport on building resilience , motivation and gaining perspective 37:08 Content creation talk: future goals and visions; storytelling and “making people feel” with videos 51:30 Creativity and workflow as a content creator, is it for everyone? 1:02:13 Trends and the importance of “being you” to create original content 1:07:53 Mike recalls his experience collaborating with Andrew Tate 1:09:24 Creating trends and being the first to establish an idea 1:10:31 Jesse reflects on the outcomes of his ‘Fat Suit’ video 1:13:30 Sources of income, sponsors and ad revenue 1:17:23 Does money make you happy? Investing back into the business and taking care of loved ones 1:27:28 The problem with public relationships as an influencer 1:32:08 Having kids and settling down 1:34:22 The differences of being single and in a relationship whilst being a YouTuber 1:38:44 Managing work life balance, routine and the value of relaxing 1:42:55 Jesse’s biggest advice to aspiring content creators » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Jesse James West « YouTube: @JesseJamesWest Instagram: https://www.instagram.com/jessejamesw... Tik Tok: https://www.tiktok.com/@jessejameswes... Wlo Link: https://wlo.link/@jessejameswest