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When to Pick Up the Phone with Your Manufacturer

Most founders default to email for efficiency—and it works for day-to-day operations. But written communication keeps relationships transactional, while voice builds the trust and rapport that gets you through challenges and unlocks better terms. This episode breaks down exactly when to pick up the phone with your manufacturer, how to use calls strategically (not constantly), and what you can achieve when you shift from transactional to relational. If you've been hesitant to call because you're not quick on your feet, Erin shares why that's actually okay—and when it's worth doing it anyway. When Strategic Calls Matter More Than Email Voice communication builds trust and longevity with your manufacturing partners [00:33] Calls are relational, not transactional—use them to leverage or strengthen relationships when you need to get somewhere specific [01:04] Taking time for a call shows you're investing in the relationship, not just checking boxes [01:04] Overcoming the Millennial Phone Aversion Many founders avoid calls because they don't think as quickly on their feet and prefer to edit written communication [01:33] Even if calls aren't your preference, there are specific moments when they become essential to moving forward [01:33] This approach helps founders move from purely efficient email exchanges to strategic relationship-building that creates better partnerships and smoother problem-solving with manufacturers. Chapter Timestamps: 00:00 - Introduction to Strategic Phone Calls 00:33 - Why Email Leaves Things on the Table 01:04 - Calls Are Relational, Not Transactional 01:33 - When to Use Calls Even If You Prefer Email 🎯 JOIN THE FOUNDERS CIRCLE ($27/mo): Go beyond the podcast. Get direct access to Jackie and Erin, dive deeper on every episode, and connect with founders who are actively building apparel and accessories brands. 👉 https://www.thesourcinggals.com/found... 🧭 FIND YOUR PATH: Take the Founder Type Quiz to discover your custom roadmap 👉 https://www.thesourcinggals.com/The-S... 📚 Enroll in Our Smarter Sourcing Course (the system we used to launch 100s of products) 👉 https://www.thesourcinggals.com/smart... 👭 ABOUT THE SOURCING GALS: We spent 40+ years launching products at Abercrombie & Fitch, BaubleBar, and other billion-dollar retailers. Now we're giving you the exact tools, factory connections, and negotiation scripts we used—without the $100K agency price tag.