Inside the Twilio–AEG Partnership: How Real-Time Data Is Transforming Live Sports & Entertainment скачать в хорошем качестве

Inside the Twilio–AEG Partnership: How Real-Time Data Is Transforming Live Sports & Entertainment

Live sports and entertainment are becoming a proving ground for real-time, AI-driven customer engagement. In this episode of AppDevANGLE, Paul Nashawaty sits down with Chris Kohler, CMO of Twilio, and Nick Baker, President & COO of AEG Global Partnerships, to unpack their new strategic partnership and what it signals for the future of fan engagement platforms. Drawing on real-world use cases across Crypto.com Arena, the LA Kings, and AXS, the conversation explores how data platforms, AI, and real-time communications are reshaping the fan experience before, during, and after live events. Why it matters: theCUBE Research finds that 89% of fans are more likely to return to venues that offer personalized experiences, pushing sports and entertainment organizations to treat fan engagement as a data and platform challenge—not just marketing. Key Highlights / Chapters Why 89% of Fans Prefer Personalized Experiences From Sponsorship to Platform Strategy Data + Communications + AI = One-to-One Experiences Inside AEG’s Real-World Use Cases Reducing Complexity and Closing the Skills Gap What This Signals for the Broader Industry 00:00 - Intro 00:07 - Setting the Stage: Personalization, Partnership, and Key Players in the Podcast Journey 02:41 - Strategic Partnership Goals and Success Metrics 04:50 - Enhancing the Modern Real-time Fan Experience 08:23 - Strategic Partnership: Uniqueness, Impact, and Future Opportunities 12:38 - Strategic Collaborations: Impact, Insights, and Conclusions