How A Hot Wings Challenge Almost Closed My Restaurant скачать в хорошем качестве

How A Hot Wings Challenge Almost Closed My Restaurant

Have you ever thought about running a food eating challenge at your restaurant? When we opened Cali BBQ back in 2008, I had what I thought was a brilliant marketing idea. A ghost pepper wing challenge called the San Miguel Firefighter Wing Challenge. It sounded perfect. Partner with a local hot sauce company. Put something wild on the menu. Give people a T-shirt and a spot on the wall if they finish it. What could go wrong? Turns out… a lot. In this video I share the real story of the wing challenge that almost shut down our restaurant. After that moment I realized something important about restaurant marketing. Not every promotion is worth the risk. At Cali BBQ Media we believe in sharing the wins, but also the failures that teach the biggest lessons. If you've ever run a crazy promotion at your restaurant, drop it in the comments. I’d love to hear the story. Subscribe for more real restaurant business lessons from inside the industry. 00:00 Intro 00:40 Why We Share Mistakes 01:54 Firefighter Wing Challenge 03:07 When It Started Going Wrong 04:23 The Lesson About Shawn Walchef: Shawn Walchef is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media, featuring famous names such as Shaquillle O'Neal and Emeril Lagasse. Socials: https://www.instagram.com/shawnpwalch...   / shawnpwalchef   Video: How A Hot Wings Challenge Nearly Closed Our Restaurant