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For fashionable entrepreneurs, opening a clothing boutique is a great way to turn your passion into a career. That’s what Lee Smith did when he opened Urbanity. This video is sponsored by Shopify, a leading name in eCommerce solutions. Find out more here: https://www.shopify.com/upflip Lee was a fresh college graduate when he started Urbanity in 2009. He saw an underserved market in the Seattle retail sector for one-stop style and aimed to fill that niche. In the years since, he’s expanded to two locations and built a reputation as a top Seattle source for exclusive products from top fashion brands. In this video, we’ll get the inside scoop from Lee on how to start a clothing boutique. We’ll find out how much it cost to get started, how to market your boutique to build a client list, and how Urbanity stays on top of fashion trends and gets exclusive access to unique brand-name inventory for their customers. Along with their brick-and-mortar locations, Urbanity has an eCommerce portal on their website. We’ll ask Lee his tips for starting an online boutique and setting up the eCommerce side of a fashion retail space. He’ll also share his revenue figures and what percentage of his sales come through his online store, along with strategies for increasing traffic and growing sales both in-person and online. If you want to get into fashion retail, the advice in this video can help you go from the idea stage to “I’m opening my boutique today!” You can learn more about Urbanity or check out their inventory at their website. Resources: https://bit.ly/3WzIEfC - Start or Grow Your Business with UpFlip Academy https://urbanityshop.com/ - Find Out More About Lee's Boutique Business Timestamps: 0:00 Intro 1:58 Meeting Lee 3:46 Initial Budget 5:16 How Long It Took To Break Even 6:25 Tips For Getting Financing 7:27 Monthly Revenue 9:12 Advice for Finding Clothing Boutique Brands 10:21 Profit Margins 12:02 eCommerce Site Revenue 13:46 Inventory That Doesn’t Sell 15:10 Social Media 16:45 Being An Exclusive Boutique Store 18:19 Choosing a Location 19:13 Inventory Management 20:38 Staying Ahead of Trends and Competitors 21:40 Cost to Run a Boutique Store 22:26 How Lee First Got Customers 24:43 Advantages of Having a Brick and Mortar Store 25:18 Initial Store Buildout 27:27 Biggest Challenges Lee Faces 28:22 Contracts and Collaborations 29:23 When A Celebrity Wore His Brand 30:40 Hiring Employees 31:23 1 Thing He Hates as a Business Owner 32:24 Tools To Find Brands and Trends 33:14 Skills That Contribute To Success 35:47 Advice for Entrepreneurs #boutique #clothingboutique #openingaboutique