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Fundamentals of the message

In this session, we dive into the core components of persuasive message construction, including: Message Structure: Learn why explicitly stating a conclusion is more persuasive than leaving it to the audience. Message Sidedness: Discover why "two-sided" messages that acknowledge and refute opposing views are often more effective than one-sided arguments. Combatting Misinformation: Understanding how to actively rebut false or misleading claims to prevent the reinforcement of false beliefs. Evidence vs. Narrative: A look at how factual evidence from credible sources compares to the power of "transporting" an audience through storytelling. The Power of Framing: How emphasizing specific aspects of reality can shape public perception and individual decision-making. Language and Delivery: An analysis of speech rate and the impact of "powerful" versus "powerless" speech on a communicator’s perceived competence and credibility.