Bumper Co-Founder Dan Misener on the Death of the Download скачать в хорошем качестве

Bumper Co-Founder Dan Misener on the Death of the Download

Dan Misener is the co-founder of Bumper, a podcast data and growth company. Dan joins the show to share ways to grow podcasts – including identifying when you have a marketing vs editorial problem, the importance of properly tracking audience engagement, and how the innovative Bumper Dashboard packages and provides show statistics across several platforms. He also explains how we can use download metrics in a future-facing way and how AI is reshaping listener behavior. You can find Dan on LinkedIn and at wearebumper.com. I’m on all the socials @JeffUmbro 00:00 Introduction 00:45 Starting in Radio 02:14 From Production to Podcast Data 05:19 Bumper: A Podcast Data and Growth Company 05:47 Balance of Ads and Content 07:56 What to Ask Podcast Creators Who Want Growth 09:49 The Bumper Dashboard 13:15 Death of the Download Metric 17:56 Downloads as a Currency 21:55 The Ideal World of Ad Buying 26:22 Verified Impressions 31:07 Who Is Using the Bumper Dashboard 36:21 Metrics to Show Podcast Health 39:23 AI in Podcast Data Measurement 42:40 Conclusion and Final Thoughts The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/... – YouTube:    / @podglomeratepods   – Email: [email protected] – LinkedIn:   / podglomerate   – Twitter: @podglomerate – Instagram: @podglomeratepods