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Core values guard the soul of your organization, and if you don’t take them seriously, you’ll be less efficient and effective. In this episode, Alex and Ben discuss the process of developing core values and address some common misconceptions about why values are important and how to select them. They also break down each of Path for Growth’s 5 core values and explain how they manifest in the daily operation of the business. Episode Recap: Core values guard the soul of your business (0:00) Taking core values seriously will make your business more efficient and effective (0:47) If something is not yet true about your business, it’s not a core value (2:35) What makes a solid core value? (6:56) Breaking down Path for Growth’s core values (11:21) 1. Point to Jesus (15:16) 2. Alignment (28:26) 3. Freedom and responsibility (33:57) 4. Treat people like friends (38:50) 5. Strength is for service (44:21) Core values can be your anchor (49:02) What steps can a leader take to start establishing core values? (50:24) Resources: Follow the podcast on Apple (https://podcasts.apple.com/us/podcast...) or Spotify (https://open.spotify.com/show/4u1PtdD...) Schedule a call to learn more about Path for Growth Coaching and Community: https://www.pathforgrowth.com/schedul... Download the Free Reading Guide: https://www.pathforgrowth.com/free-do... “The Advantage” by Patrick Lencioni: https://www.amazon.com/Advantage-Orga... “Good to Great” by Jim Collins: https://www.amazon.com/Good-Great-Som... Connect with our Founder Alex Judd on LinkedIn ( / alex-judd-00103643 ) and Instagram ( / juddontherun )