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Fashion weeks around the world follow a familiar formula, but what if the model itself could be redesigned? Ashley McDonnell shares how creating Ireland Fashion Week led her to develop a new blueprint for how fashion, technology and culture can intersect. Her story reveals how innovation can reshape long-standing industries and create new global opportunities for creativity. Ashley McDonnell is an Irish entrepreneur at the intersection of luxury and innovation. With over a decade of global experience across LVMH, Dior, Google, and PUIG, she has led digital transformation initiatives from Paris and Geneva to key luxury markets in China and the Middle East. In 2025, she launched the inaugural Ireland Fashion Week, celebrating Irish creativity and sustainability, and is the founder of Tech Powered Luxury, a platform exploring the future of fashion, technology, and culture. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx