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#348

Eve Maler returns to Identity at the Center for her seventh episode, bringing her signature insight and humor to a deep conversation about the state of digital identity. Jeff and Jim explore the gap between lagging IAM programs and next-gen technologies with Eve, who dives into her research on non-human identities, the power of identity services as products, and how martech and adtech intersect with customer IAM. Plus, get a preview of her EIC talk and the latest on Identi-Squabble, the identity game show set for Identiverse. Don't miss this packed and playful discussion! *Timestamps:* 00:00 - Assume breach, assume tracking 02:03 - Jim’s IAM theory and gap analysis 10:00 - Identi-Squabble game show preview 13:00 - Eve joins, talks SXSW experience 18:00 - Non-traditional Venn diagrams & stakeholder models 22:00 - Personhood credentials and digital death 27:00 - MarTech, AdTech, and the identity connection 35:00 - Consent is dead: what it means for IAM 47:00 - Treating identity as a product 50:00 - Identity’s role in organizational silos 53:00 - Identity Security: what is it really? 59:00 - Is “identity” big enough to hold all these qualifiers? 01:00:00 - Lighter note: would you rather meet past or future self? Connect with Eve:   / evemaler   Venn Factory: https://www.vennfactory.com/ Conference Discounts! Identiverse 2025 - Use code *IDV25-IDAC25* for 25% off: https://identiverse.com/ Connect with us on LinkedIn: Jim McDonald:   / jimmcdonaldpmp   Jeff Steadman:   / jeffsteadman   Visit the show on the web at http://idacpodcast.com *Keywords:* Eve Maler, IAM, Identity at the Center, Identiverse, Identisquabble, Martech, Adtech, Personhood Credentials, Identity Security, Consent Management, Non-Human Identity, Identity as Product, Digital Identity, Venn Factory, Identity Governance, IAM Strategy, South by Southwest Identity, Privacy by Design