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Automatic AI

In this CoBuilders 2025 Pitch Day presentation, Julien Bourgeois introduces Automatic AI, a company transforming sports training through advanced AI technology—starting with basketball. Automatic AI’s flagship product, Ball AI, lets players track workouts directly from their iPhones, delivering data-driven insights that elevate training beyond the gym. Launched in May 2025, the company’s B2B platform addresses a critical need for college athletic programs by enabling coaches to monitor player workloads outside of official team activities, supporting performance, recovery, and injury prevention. Looking ahead, Automatic AI’s trade-secret algorithms are designed to scale beyond basketball, with applications across golf, pickleball, and even physical therapy—unlocking new possibilities at the intersection of sports, health, and technology. Supported through Innovate Mississippi’s CoBuilders Accelerator and in partnership with the Oxford/Lafayette County Economic Development Foundation, this pitch showcases how innovation from Oxford, Mississippi is shaping the future of athletic performance. 👉 Watch Julien’s pitch and help us cheer him on in the comments! 🔗 Learn more: www.automatictrainer.com 👉 Explore the full CoBuilders 2025 cohort: cobuilders.ms