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This week, Kirsty Franks sits down with Samantha Cerrone, Director of Cerrone Estates (eXp), social media powerhouse and one of the most recognisable personal brands in UK agency, for a conversation that goes far deeper than property. Sam shares how being pushed out of her corporate role during lockdown became the catalyst for building a business on her own terms. From “dabbling” in self-employment to becoming the go-to agent for women navigating divorce, she talks about the accidental rise of her brand, the reality of building a team of trusted women around her, and what happens when success starts to feel overwhelming. In one of the most honest moments we’ve had on the pod, Sam opens up about burnout, therapy, pressure, fog, and the struggle of being the shiny, successful version of yourself online while quietly battling exhaustion behind the scenes. This isn’t just about selling houses. It’s about identity, ambition, motherhood, reinvention, and what reset really looks like. New Episode Every Friday ABOUT WOMEN IN ESTATE AGENCY Women in Estate Agency was formed with one core mission in mind: to strive for true equality at all levels within the estate agency sector. Our purpose is to empower women of all backgrounds, across the estate agency industry, to develop, grow and rise to fulfil their own potential and reach their goals. We aim to support the community, providing a platform so that their voices are heard, and they are inspired to create positive change together. ABOUT DIGITAL SPARKS Thank you to our partner Digital Sparks for bringing The WiEA Pod to life. Digital Sparks turns brands into industry leaders with eye-catching short-form video. Digital Sparks is doing fantastic work on social content for many agents and suppliers in our sector.