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Is leadership the real reason data security keeps breaking down? In this episode of Guardians of the Data, host Ward Balcerzak sits down with Joshua Copeland, Director of Cybersecurity at Crescendo. With more than 25 years of experience across IT, cybersecurity, and government, Joshua brings a refreshingly honest perspective: most security failures don’t come from bad tools; they come from misaligned leadership, misunderstood business risk, and security teams operating in a vacuum. Throughout the conversation, Joshua breaks down why cybersecurity professionals must stop speaking only in technical terms and start translating risk into real business impact, from revenue and operations to productivity and customer trust. The discussion also dives deep into AI and data security, where Joshua argues that AI hasn’t introduced new risk, but simply exposes the risks organizations have ignored for years. From shadow AI and data leakage to prompt engineering and governance, this episode offers practical guidance for security leaders trying to keep up with reality. Takeaways: ~Learn to Speak Business, Not Just Tech: Cybersecurity professionals need to translate technical risks into business impact. ~Build Cross-Functional Relationships Early: Understand how your security decisions impact productivity and workflows. Talk to operations teams before implementing security controls. ~Avoid Building Solutions in a Vacuum: Don't create security controls based solely on frameworks or "best practices". ~Network Relentlessly: Attend local B-Sides and regional conferences (cheaper than RSA) and join local cyber clubs and professional chapters. ~Focus on What Actually Protects Your Business: Prioritize vulnerabilities based on your environment, not just severity scores. Understand your critical business processes and protect those first. ~Say Yes to New Opportunities: Joshua's career advice: volunteer for things outside your comfort zone. Non-traditional paths often lead to the most interesting opportunities. Quote of the Show: “ We're really, really good at technology. We really suck at business, and that's where we fall flat.” - Joshua Copeland Links: LinkedIn: / joshuacopeland Website: https://www.crescendo.ai/ Ways to Tune In: Transistor: https://guardiansofthedata.show/ Spotify: https://open.spotify.com/show/5gZXInk... Apple Podcasts: https://podcasts.apple.com/us/podcast... Amazon Music: https://music.amazon.com/podcasts/075... iHeart Radio: https://www.iheart.com/podcast/269-gu... YouTube: / @guardiansofthedatapod