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Off-White is best known for its $1,000 hoodies; costly, tongue-in-cheek phone covers; buzzy partnerships that help drive the billion-dollar sneaker business; trademark, seemingly nonfunctional industrial-themed belts; and experimental furniture. Two years ago, when children lined up and paid more than $1,000 for an actual brick issued by Supreme, it was at least apparent that this was a prank. But Off-White is serious. It consists mostly of T-shirts, hoodies, and sneakers, and is adored by teens on Reddit, rich club kids in New York and Milan, pop stars and wealthy rappers in every magazine and on social media, and a large portion of the high-fashion elite, including Virgil Abloh's earliest supporter Marc Jacobs. Let’s dive into the Off-White success story. #offwhite #virgilabloh