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Unboxing Empathy Wines

Empathy Wines is shipping high-quality wines for accessible prices on subscription. The direct-to-consumer brand is co-founded by entrepreneur, Gary Vaynerchuk. On this episode, Jesse is popping open their box of wines. See how they designed a beautiful box—from cork to collateral— sturdy enough to ship rosé for a shareable unboxing experience.  Here are just some of the things we love about their packaging: Emotive branding Kraft mailer style box with a fall out front panel and an added finger hole The height of the box fits a thermal label perfectly Hues of rose and peach printed on the white Kraft interior Kiss cut sticker sheets and collateral flat cards are tucked in a branded envelope Flat cards share information on the farmers and Empathy origin story — key for folding customers in a brand Surprise Empathy heart logo printed on the bottom The box is 275 pound B-Flute which is stronger than the standard 200 pound paper. In a Mullen test, it's more puncture resistant, and you're going to get more strength to hold the wine bottles. The corrugated tray is also stronger than your standard grade box strength to support and separate the wine bottles. Motivational quotes on the corks. So fun! 📷 FOLLOW US on Instagram for daily packaging inspiration:   / lumi   📣 SEND YOUR Qs: Have a question about #ShippingThings? TWEET us @Lumi and we may cover it answer it on a future episode. https://twitter.com/intent/tweet?text... 📦 Go to Lumi.com to find the best fit for custom packaging: http://www.lumi.com