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"I believe that the capability to understand people is key to whatever we do. It helps me to do my job in the business at the same time as a marketer as business always starts and ends with consumers." Meet Ignatius Untung (@iuntungs), an accomplished author of Brain & Brand with over 23 years of Marketing experience. Ignatius explores the intersection of brand, business, and behavioral science in his book. With a podcast of 210+ episodes and a recurring column in Marketeers Magazine since 2017, he is dedicated to sharing his insights. We are honored to have him today, to help us reshape how we understand emotions in the professional sphere. Head to our website to find out more about our Sage!