Leaders Interview - James Rigg - Trojan Electronics скачать в хорошем качестве

Leaders Interview - James Rigg - Trojan Electronics

Welcome to the ChannelX 2026 Leaders Interview featuring James Rigg, CEO of Trojan Electronics. Trojan Electronics is a leading provider of ecommerce solutions for global brands, led by James, who is passionate about everything refurbished and ecommerce in general. In this wide ranging interview we discuss everything from building brand loyalty through refurbished product, brand protection on TikTok, defending a brand through 3p sales on Amazon, and how governments can encourage repair and reuse. 00:00 Introducing James Rigg, Trojan Electronics 01:32 Why isn't repair and refurbishment getting enough attention? 04:39 Building brand loyalty through refurbished product 06:10 How can government encourage repair and reuse? 09:34 Brand risk mitigation when working with TikTok influencers 14:36 How brands can de-risk Amazon with 3P strategies 18:25 How Trojan use AI to free people to grow brands 20:51 2026 to be a year of expansion and consolidation for Trojan Links: James Rigg (LinkedIn) -   / jamesriggtrojan   Trojan Electronics - https://trojanelectronics.co.uk