The Unpopular Opinion: Why Non-Subscription Pricing Can Win скачать в хорошем качестве

The Unpopular Opinion: Why Non-Subscription Pricing Can Win

In a market where subscription pricing has become the default, choosing a one-off model can feel almost rebellious. In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Matt Cromwell (GiveWP/StellarWP) sit down with Rodolfo Melogli from Business Bloomer and Checkout Summit to examine why he has doubled down on low-cost, single-payment utility plugins instead of recurring revenue. We will cover: ✓ Why Rodolfo believes one-time pricing can be more sustainable than people think ✓ How small but focused utility plugins can outperform larger subscription-based products ✓ When a non-subscription model makes strategic sense and when it does not ✓ What this means for founders deciding how to price their next product If you are rethinking your pricing strategy or wondering whether subscriptions are always the right answer, this conversation offers a rare look at a completely different approach. WP Product Talk is a weekly podcast for WordPress product founders and marketers. Our rotating panel of experienced co-hosts includes: ⚡ Matt Cromwell, WP Product Talk founder and co-Founder of GiveWP ⚡ Katie Keith, Founder & CEO of Barn2 Plugins ⚡ Zack Katz, Founder of GravityKit ⚡ Ian Misner, Co-Founder and General Manager of Kestrel Learn more at https://wpproducttalk.com. 00:00 The Pricing Debate in WordPress 03:39 Rodolfo's Journey in the WordPress Ecosystem 08:09 The Case Against Subscriptions 12:55 Mini Plugins: A Unique Approach 17:50 The Future of One-Off Pricing 21:54 Customer Experience and Support Challenges 29:18 Navigating Renewal Refunds and Customer Expectations 32:30 Pricing Strategies: Value vs. Complexity 37:05 The Case for Simple Plugins and Customer Retention 41:43 One-Time Pricing vs. Subscriptions: Finding Balance 50:02 Advice on Selling Plugins: Emphasizing Happiness