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In this episode, Jenni sits down with Daniela Reisch, Co-Owner of Reisch Roofing & Construction, to uncover the systems and strategies that have skyrocketed their growth in New Jersey’s competitive roofing market. Daniela breaks down how Reisch Roofing: 1. Shifted from insurance work to nearly 80% retail using smart marketing and a strong reputation 2. Qualifies leads quickly and focuses on full roof replacements—while still building goodwill by referring repair calls 3. Uses a free inspection + Zoom sales process to streamline appointments and close efficiently 4. Runs highly dialed-in operations and people systems that keep crews loyal and projects profitable 5. Learned tough lessons from expanding into a new state without local, experienced leadership If you want practical, real-world insight on marketing, sales, pre-qualification, and operations in residential roofing—this episode is packed with takeaways you can use right away. This Podcast is brought to you by Renoworks, the visualization software that helps contractors empower homeowners to make product and color decisions faster. Check it out at www.renoworks.com.