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🏡 Realtors... PAY-PER-DEAL 👇 ( https://amassestate.io/booking-yt ) 🚀 - 30 day free trial to GHL crm + our BEST RE automations ( https://www.gohighlevel.com/affiliate... ) Zillow doesn’t usually fail immediately, it fails slowly, after you’ve already invested time, money, and energy. In this video, we break down why Zillow leads plateau, why results decline over time, and why most agents wrongly blame themselves instead of the structure of rented lead platforms. You’ll learn: -Why Zillow gives agents an early “quick win” -How lead quality and ROI quietly decline -Why buying Zillow leads is renting attention, not owning demand -The difference between lead access vs lead ownership -Why top agents build systems they control instead of relying on one platform If you’re using Zillow, Realtor.com, OpCity, Homes.com, or any pay-to-play lead source and feel like results started strong but slowly faded, this video explains exactly what’s happening, and what to build instead. We also walk through a 3-step live transfer funnel that allows real estate agents to: -Control buyer vs seller lead types -Pre-qualify leads on price, timeline, and motivation -Own their data, follow-up, and conversion systems long-term This is about building a predictable real estate lead generation system that compounds instead of decays. Mason, Founder of Amass Estate.io 🧑💻 - 45 minute 1-1 ( https://amassestate.io/booking-founder ) 00:00 Why Zillow doesn’t fail right away 00:34 The early “quick win” illusion 01:14 Why initial Zillow results spike 02:04 Buying attention vs owning demand 02:45 The quiet plateau most agents miss 03:32 Why lead costs rise and quality drops 04:18 Zillow’s real business model explained 05:09 Why agents blame themselves (wrongly) 06:04 Lead access vs lead ownership 06:58 Why top agents avoid platform dependence 07:44 What scalable systems actually look like 08:28 Controlling buyer vs seller lead types 09:14 How live transfer qualification works 10:05 Owning your data, follow-up, and CRM 11:00 Why long-term ownership matters 12:02 Zillow vs building your own system 13:06 Final thoughts for agents using paid lead platforms